Marketing
Sunday, May 1, 2011
Old Spice-Ideal Men
Mother's Day!
Goodbye Ronald McDonald and Toucan Sam?

On Thursday the federal government proposed sweeping new guidelines on food advertisements aimed toward children. These guidelines would place restrictions on how the food industry advertises soda, cereal, ice cream, chocolate, snacks, restaurant meals, and other food to children. Citing the epidemic of childhood obesity, regulators seek to implement a range of tactics currently used to endorse foods high in sugar, fat or salt to children. According to CBC News, new findings from Yale University show, “…that cereals marketed directly to children have 85 per cent more sugar, 65 per cent less fibre and 60 per cent more sodium than cereals marketed to adults.”Essentially, regulators are requiring food marketers and restaurant companies to either make products healthier or stop marketing them to children. These include a range of marketing strategies, ranging from television ads, print ads, interactive media, product placement in movies, and the use of movie characters in cross promotions and fast-food children's meals.
Wednesday, April 20, 2011
125 Years of Coca Cola!


125th Anniversary
On May 8, 1886, a pharmacist named Dr. John Pemberton carried a jug of Coca-Cola syrup to Jacobs' Pharmacy in downtown Atlanta, where it was mixed with carbonated water and sold for five cents a glass.
NOW: Coca-Cola has evolved to over 500 brands. From selling 9 drinks a day in 1886 to selling 1.7 billion drinks a day Coca- Cola is more than just a household name.
Monday, April 4, 2011
Summer Is Coming--GET IN SHAPE!
CHIPTOLE IS LEGAL!

EIGHTEEN YEARS AND STILL GOING STRONG!